It was approved the structure of the data, which TNS provides to the researcher of OOH market Doors Consulting for implementation in software of Researcher indicators which are necessary for calculating the target ratings — TRP. Earlier at the General Meeting of Founders (OSU ICOA) 27.08.2015 it was approved the terms of reference for TRP for the Researcher.
Thus, it was completed the basic, the most laborious stage of introduction of target ratings in outdoor advertising measurement of Ukraine. During September-October 2015 Doors Consulting will carry out testing of new features of the TRP calculation in the planner Infopanel, and then in October-November 2015 new opportunities will be presented by the Researcher to all participants of the OOH market of Ukraine.
