The Industry Committee of outdoor advertising (ICOA) is a professional Association of leading OOH operators and media agencies, which guides the development of outdoor advertising market in Ukraine.
The key objectives of the ICOA are creation of a balanced system of monitoring and measurement of outdoor advertising audience, as well as standardisation of processes of market participants interaction.
The ICOA is composed of TOP-6 OOH operators and TOP 6 media groups and agencies.
The total share of advertising budgets in outdoor advertising among the operators participating ICOA in Ukraine is about 50%. The consolidated share of advertising agencies - 55-60%.
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