Mission: To promote the development of outdoor advertising market in Ukraine by creating a balanced system of monitoring and research audiences of outdoor advertising , standardization of processes of interaction of market participants and enhance the prestige of outdoor advertising in the professional community.
GOALS:
- Protecting the interests of common IKOA directly related to the mission of the Committee.
- Creating a balanced system of monitoring and research audiences of outdoor advertising, the result of which will be an opportunity to go on sale "for ratings ."
- Standardization of interaction between participants of outdoor advertising:
- standardization of pricing;
- standardization of service outdoor advertising media;
- standardization of customer service;
- standardization park outdoor advertising structures in Ukraine .
- Implementation of measures to raise the awareness of the public advertising of monitoring and research audiences of outdoor advertising in Ukraine .
- Introduction of innovative approaches in monitoring and research audiences of outdoor advertising and establishing interaction of market participants.
