One of the main tasks of the Industrial Committee of outdoor advertising (ICOA) — ensuring the confidence of market participants to the monitoring and measurement system in the OOH industry. To tell in detail how the OOH measurements and researches are carried out, ICOA produced video on the subject.
Recalling: in March 2015, the Commission of ICOA Technical Committee was created to control measurements of passenger traffic during the recalculation of traffic intensity indicators, carried out by “Doors Consulting”.
The Commission controlled all stages of research: from the recalculation of data of passenger flow in city streets (transport and pedestrians) to processing of the results and formation of efficiency of outdoor advertising indicators based on traffic measurements.
Information, photos and videos collected during this work, became the basis for the video about the OOH measurements in Ukraine.
