At the beginning of March the All-Ukrainian operator of outdoor advertizing "Prime Group" declared start of the information project "Peace to the world!" Its goal is to rally citizens of Ukraine and to remind them that Ukrainians were always the peaceful people. The posters with a positive slogan "Peace to the world!" were placed on advertizing carriers in cities of central, Southern, Eastern Ukraine and also in the Crimea.
The initiative was supported by a number of regional operators which placed a plot on the planes.
Kiev, the capital of our Motherland, doesn't stand aside from events which take place in the country. Inhabitants of Kiev, as well as all Ukrainians, wish the peace was restored on earth. Therefore on the first day of summer information campaign started in the center of the capital. There was the big colourful brandmauer. Its main slogan is familiar to everyone since the childhood — "Peace to the world!"
The brandmauer was placed by the operator of outdoor advertizing "Svit Outdoor Media" in Basseynaya Street 7.
"Peace is necessary to the world. All of us know about this and agree with this. Developing and placing on the carriers a peacekeeping plot we hoped that this undertaking will be picked up by other operators of the outdoor advertizing market,” says the managing partner of "Prime Group" Katerina Hramova,” We are grateful to all companies which joined an initiative and we urge other operators of outdoor advertizing to support this positive undertaking".
"The theme of peace is primary for each Ukrainian today,” says the director of "Svit Outdoor Media" Alexander Bidenko, ”Unfortunately we had started to appreciate the peace only after we lost it. Naturally our company won't stand apart. We have opportunity to bring a contribution to the common cause. Therefore "Svit Outdoor Media" joined the information project of "Prime Group" and placed a message of peace on a big brandmauer in the center of Kiev. All of us sincerely believe that this civil project will help return peace to our earth!"
