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"Prime Group" placed a "peacekeeping" painted wall in the center of Kiev

13 June 2014

The national operator of outdoor advertizing "Prime Group" continues to call Ukrainians and guests of the country for a keeping of peace for the sake of the future of children. This is a large-scale social campaign to the World Children's Day which the operator carries out in Kiev and Donetsk.

The national operator of outdoor advertizing "Prime Group" continues to call Ukrainians and guests of the country for a keeping of peace for the sake of the future of children. This is a large-scale social campaign to the World Children's Day which the operator carries out in Kiev and Donetsk. "Prime Group" placed a bright painted wall in the heart of Ukraine on Evropeyskaya Square. The plot "Peace and protection to our children” is placed on a building facade at Kreshchatik St. 7/11.

"We received a set of positive reviews about the first wave of campaign which began on June 1. Therefore we decided to continue positive communication but in a large format. So we will be able to draw attention to the message of bigger number of people,” notes the managing partner of "Prime Group" Katerina Hramova, “Our experience shows that non-standard carriers are not only an effective instrument of image advertizing but also are an excellent channel for reporting of socially important messages".

"Prime Group" invites all operators of outdoor advertizing to join this campaign.

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