Having carried out hundreds advertizing campaigns across all Ukraine agency of outdoor advertizing Master AD is sure that high-quality campaign is based on two basic elements: bright memorable creative and well thought-out media component of the project.
Master AD is ready to share the knowledge and experience therefore it starts a line of interactive tools on the basis of a new site: www.masterad.com.ua. Innovative tools allow optimizing work with visuals for making it the most successful in the context of outdoor advertizing efficiency.
Now on a site Master AD you can:
-by using of the mSize online tool to check compliance of the model to technical requirements: whether important information will be cut off or displayed incorrectly;
-by using of the mPlace online tool "to try on" and to look at the model on the carrier as it will look in the real environment;
-by using of the mPlace online tool "to try on" and to look at the model on the carrier as it will look in the real environment;
- За допомогою онлайн-інструменту mCheck перевірити макет на відповідність базовим критеріям ООН креативу, читабельності та запам'ятовуваності.
On the special order it is possible to carry out an expert assessment of a plot of the model in the most real dynamic environment (color scale of environment and a season) by using of the mView.
The director of Master AD agency Andrey Nikitich is sure: "In outdoor advertizing there is no content it is content itself. Therefore the creative moves to the forefront in it. I this case a consumer has on the average 3-5 seconds for contact with the OOH message. During these few seconds a consumer has to see, apprehend and remember the message. In such conditions it is extremely important the message would be accurate, the clearest and unusual in surroundings. Such online tools will allow you to estimate and strengthen the potential of your campaign before its start".
The online Master AD tools are an innovative solution in the OOH market. By using those advertizing messages become better and more effective product.
