ZenithOptimedia predicts global ad expenditure will grow 4.4 % in 2015, reaching US$544 billion by the end of the year.

One of the main tasks of the Industrial Committee of outdoor advertising (ICOA) is to provide confidence of market participants to the monitoring system and to the industry measurements, to promote and to develop measurement as a balanced system in Ukraine.

The Industrial Committee of outdoor advertising (ICOA) has defined the main directions of its activities for 2015-2016.