The British outdoor advertising market can be called a progressive leader in the global out-of-home industry. The quality and content of research is not an exception.

Shell together with the Agency MediaСom (GroupM) conducted a planning and placement of national advertising campaigns using the approach of planes purchasing on ratings (GRP).

The MediaBusiness  has spoken with O. Nevelchuk, the General Director of Group of Companies "RTM-Ukraine" and the head of the Industrial Committee of outdoor advertising(ICOA), about the results of the 1st quarter of 2015 of the Outdoor market and the prospects for 2015.