With the Director of OOH operator “Perehid Outdoor” (a member of Atlantic Group communications holding) Larysa Bulatova Mediabusiness has spoken on the topic of industry measurements. About role models, techniques and readiness of the Ukrainian market in a short expert's interview.

To catch the buyer: the secrets of offline advertising 
It is believed that in the era of mass Internet connectedness all other communication channels become meaningless. And this is almost true. But there are some exceptions.

The national operator of Out-of-Home Media Group of Companies "RTM-Ukraine" has launched Internet-Agency "RTM digital" as part of Group of Companies