The largest national operator of Out-of-Home Media Group of Companies "RTM-Ukraine" has launched Internet-Agency "RTM digital" as part of Group of Companies.
There is no isolated media in the world now. Any advertising campaign is the selection of the best possible way to get the attention of the target audience. Media do not compete by mutual exclusion, they are looking for ways of convergence. The task of the client-oriented company today is to create cross-media services to maximize the effectiveness of Customer's marketing communications.
Oleg Nevelchuk, General Director of Group of Companies "RTM-Ukraine": "We have launched an online division as a logical progression of the company which has accumulated vast experience in execution of large projects "at the crossroads": Оut-of-Home and BTL, Events, etc. Today, we declare that we provide our clients with effective planning in Outdoor, online and integrated campaigns, combining OOH (Outdoor, Indoor, Transit) and the Internet.
The group of Companies "RTM-Ukraine" is the first among OOH operators invested in the creation of new business areas, because increasing number of customers are interested in "360°"principle service. Out-of-Home and Internet is in keeping, being a media channels with low contact cost and high efficiency.
Today "RTM digital offers a full Suite of planning tools for campaigns on the Internet: individual and package sales of display advertising (banner and video), behavioral targeting, non-standard advertising. The Agency will be strong competitor for existing Internet companies, providing its customers with a greater amount of audience in more than 1,000 Internet sites, as well as implementing cross-media projects.
