Using of external advertizing for achievement of the marketing purposes became more conscious and intelligent. Our life is changing and the model of media consumption is changing too. The yesterday's model of an effective advertizing campaign doesn't work anymore and won't work tomorrow.

"The architectural treasures of Ukraine" is the unique project of common activity of the cities of Ukraine, community of architects and business.

The Doors Consulting company developed a unique audience measurement technique for a modern format of carriers — scrolling billboard.