The Industrial Committee of Outdoor Advertising of Ukraine has prepared a market analysis of the first half of 2015.
According to the results of the Report "Outdoor advertising in Ukraine in the 1st half of 2015", the OOH industry remains the media with the greatest potential to reach the consumer and with low cost contact. Its share in the structure of Ukrainian media market is almost 11%.
In the first half of 2015 there are not any quantitative and qualitative changes in the billboard outdoor advertising: almost 90% of all advertising carriers are formats 6×3 and 1.2×1.8 m.
Kiev remaines the basis of the market of outdoor advertising in terms of quantity, budget and quality.
The volume of advertising budgets in category "Retail" continues to rank the first place on investment even with the decline of 17%. There is an increase( in comparison with the 1st half of 2014) in the categories "Real Estate" (+42%) and "Entertainment" (+25%). The advertising budgets of big brands in different categories increases: "Epitsentr K" has increased investments in outdoor advertising by 12%; after a lull last year the budgets of "PrivatBank" has significantly increased (2 times), Samsung (2.5 times) and METRO Cash & Carry (4.5 times).
"Billboard outdoor advertising in June 2015 in monetary terms reached the rate of June 2014. We forecast that further investment will only grow, even without the influence of political campaigns," — says Oleg Nevelchuk, the head of the ICOA.
In the report was used data of Doors Consulting, Communication Alliance, AAK, MMI Ukraine.
