Report of the Industrial Committee of Outdoor Advertising (ICOA) "Outdoor advertising in Ukraine up to 2015".
Outdoor advertising continues to be one of the most effective and accessible channels of communication with consumers. The share of this channel in the structure of Ukrainian media market was 10.4 % in 2015.
The main formats on the market are billboards, which account for about half of all advertising surfaces and 57 % in the annual monetary turnover of operators. In 2015, slightly increased the share of medium format.
Kiev continues to bring the market a half of the budgets, despite the reduction in the number of media in the capital. By the end of 2015 the share of advertising space in the capital was 34 % in relation to all regions of Ukraine.
The volume of advertising budgets of the category 'Trade' continues to be the first place. A significant increase in comparison with 2014 showed categories "Entertainment" (+31 %)and Real estate (+28 %).
There is an increase of advertising budgets of the biggest brands in the different categories: leaders are Fozzy Group, "Epitsentr", MTS Ukraine. There were significantly increased the budgets of Samsung (almost by twiсe), Nestle ( by 1.6 times). Significantly, by almost 30 % in 2015 expenditures on outdoor advertising in the category "Tourism" increased.
See the details of the Report "Outdoor advertising in Ukraine in 2015" >>
Sources: Doors Consulting, Communications Alliance, All-Ukrainian Advertising Coalition, MMI Ukraine.
