We continue the education category from Master AD. The second question that is often asked: "Why the size of the billboard is 6x3?" Billboards have many formats - from small to giant. The most famous of those is the size of 6x3 meters. What is so attractive about this format?
Answer:
The format 6x3 m is so popular due to several reasons:
1. Advertising carriers are located, as a rule, at roadsides and focused mainly on the transport drivers. Therefore, the information should be accessible and understandable at first glance. The format 6x3 from this point of view - the most effective format because it allows you to remember the advertising message even with short-term contact. The optimal size according to the width of our roads and the speed of traffic flows (for example, in U.S. billboards are large mostly, as they have many highways).
2. From the design point of view, on the rectangle (6x3) it is easier to build a harmonious composition.
3. This format allows you to place advertising carrier in almost any part of a city (except the location at the center) without special restrictions in the areas of maximum passenger traffic. For boards of large or middle size you need more restrictions for installing.
Due to this, the billboards 6x3 m are the most popular and efficient format.
