It is possible to oversee the last warm days in the center of Kiev, within the frame of new advertizing campaign of Lipton Ice Tea.
Seeing off summer we look at outdoor temperature decrease with grief.
It is possible to oversee the last warm days in the center of Kiev, within the frame of new advertizing campaign of Lipton Ice Tea.
Electronic thermometers organically fitted the wallscape design in Gorky Street, and now citizens can get to know the outdoor temperature by means of outdoor advertizing.
Using of electronic decision in a static design gives it additional dynamics.
The project is realized by OMD OPTIMUM MEDIA agency on the ad carrier of BigBoard Ukraine.
Project Production - DDB Ukraine, Techno-Pro.
The advertizing campaign "Lipton Ice Tea is febrifuge of this summer" will last until the end of September of this year.
