The Industrial Committee of Outdoor Advertising (ICOA) has published the report "Out-of-home advertizing in Ukraine" following the results of 2014.
The outdoor advertizing side by side with television continues to remain the most effective channel of communication. Last year the share of Outdoor-media in "advertizing pie" was 11,4%. Cost per thousand of contacts (CPT) in outdoor advertizing is one of the most attractive among CPT of other media.
The main formats in the market are still billboards, which amount is more than half of market volume in a quantitative and money equivalent.
The most rating category presented in the market is Retail with its share of 25,2%. The share of social plots on advertizing carriers increased by 5% in 2014 that was caused by both influence of political campaigns and increase of the number of socially significant volunteer initiatives. It is worthwhile to note increase in OOH budgets in the categories "Finance" (+28%), "Sport" (+2%), "Real estate" (+1%).
Kiev continues to remain the strategic city for the market of outdoor advertizing in quantitative, budgetary and high-quality expression.
It is possible to get acquainted with details of Report "Outdoor advertizing in Ukraine in 2014" there.
In the preparation of the report such data were used: Doors Consulting, Communication Alliance, VRK, MMI Ukraine.
