Alyona Profir has been appointed the Marketing Director of the largest national operator of outdoor advertising "RTM-Ukraine".
Alyona began her marketing career in 2001, learning the profession from the ground up with merchandising of TM "Morshynska". In 2004 she became the head of the Trade Marketing Department of “May Ukraine ”company, TM “Maiskiy Chay”. Since 2006 Alyona Profir headed marketing of the national operators of FMCG market such as TM "Troyanda", TM "Vodny Mir", TM “Runa”, TM "Veres".
The last 2.5 years Alyona Profir headed the Product Development Department of "PepsiCo Ukraine". She has developed and implemented strategy for the evolution of brands, nonstandard program for promotion and communication with consumers.
"RTM-Ukraine" is confident that Alyona's experience and energy will strengthen the company's experience and energy competences in the field of marketing. Alyona Profir will bring Client's expertise, which will allow the Group of Companies "RTM-Ukraine" to develop and implement more effectively programs to promote outdoor advertising as a modern channel of marketing communications.
