Especially to June 1 (the international Children's Day) the All-Ukrainian operator of outdoor advertizing "Prime Group" developed the social plots urging to keep the peace in Ukraine for the sake of the future of children.

Representatives of the outdoor advertizing market took the initiative "Public Board" which main task is to promote creation of responsible civil society in Ukraine.

The outdoor advertizing plays an important role in formation of public opinion.  Objects Out-of-Home have short but a memorable message which strongly runs in people heads. Nowadays it is more than ever important to use this tool reasonably and with advantage.