Especially to June 1 (the international Children's Day) the All-Ukrainian operator of outdoor advertizing "Prime Group" developed the social plots urging to keep the peace in Ukraine for the sake of the future of children. Bright posters "Children want the peace so much" and "The peace and protection to our children” decorated streets of Kiev and Donetsk.
"The idea of the project was born as the internal project, as a party for children of the company staff. Each of children left a print of the palm on paper. Our designer used those prints and designed a social plot then,” notes the managing partner of the"Prime Group" Katerina Hramova,”We thought for a long time what symbol is the best and decided to stop on the international symbol of the world "pacific". It is more than ever timely now. Besides, the sign has one more meaning. It is unification of all roads to one that means unity of all Ukrainians for the sake of the future of children".
