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Publicis One Announces its Local Leadership in Ukraine

10 June 2016

Publicis One announces its local leadership in CEE, nominated by Misa Lukic Regional Chief Executive Officer. Ukrainian office will be led by CEO Oleg Popenko and CFO Igor Krykun. In addition, Oleg Popenko will take on the role of Chief Integration Officer and Igor Krykun will become CFO of the Eastern Europe region.


Oleg Popenko

Krykun 1

Igor Krykun

Publicis One is the global communications enterprise that unites all of Publicis Groupe agency brands’ capabilities and expertise under one roof on markets, excluding the largest ones. With around 8,000 employees, the Publicis One operation is spread on 50 countries across Latin America, Europe, Middle East, Africa and Asia. Publicis One is a future–forward business model which aims to provide customers with more comprehensive solutions and broader access to a consolidated pool of professionals and capabilities.

In Ukraine Publicis One will consolidate Starcom, MediaVest, ZenithOptimedia, Saatchi & Saatchi, Leo Burnett and Publicis Worldwide agencies under one roof. All agency brands will continue to exist and operate within the Publicis One set up. This model is intended to provide clients with competitive advantage by effective usage of available opportunities and through integration, optimization and new approaches.

“Creating Publicis One - is a major breakthrough in the implementation of an integrated approach. I am deeply convinced that only by integrating brand communications can we cope with the ever growing volatility and fragmentation of consumer interests”, - explains Popenko.

Oleg Popenko has 20 years of experience working in senior positions in the Ukrainian advertising industry. He started at the DMB&B agency and later led the largest advertising company in the country - Publicis Groupe Ukraine. Oleg also initiated the establishment of the Television Industry Committee for implementation of modern methods of TV viewing measurement; he has also been the Chairman of the Committee since 2002.

Igor Krykun has 17 years of experience in financial positions, including 10 years as the CFO. Igor joined Publicis Groupe Ukraine as CFO in 2009.

The newly-appointed leaders of Publicis One Ukraine are already in their new roles and are fully operational in the market.

“A dynamic region with a myriad of opportunities for businesses, Central and Eastern Europe is key to the Publicis One operations. Under the strong leadership of our regional CEO, Misa Lukic and proven local leaders, I have no doubt we will be able to successfully implement the Publicis One model across the CEE markets which will ultimately help to deliver value and drive growth for our clients,” said Jarek Ziebinski, Global CEO, Publicis One. “I also believe that with this model, we are creating a whole new canvas for our talent which will inspire the new kind of creativity businesses need today.”